Branding & Logos

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Logo Design & Branding

[/vc_column_text][vc_separator type=”transparent” up=”20″ up_style=”px” down_style=”px”][vc_column_text]Here are steps involved in the logo design process:

 

BRIEFING: The first step is an interview with the client to gather detailed information for the client brief. I will need info regarding the services or products you sell, your target audience, your main competitors, and any specific style preferences you may have.

 

RESEARCH: I will research your industry, see what logos and colors your competitors are using to avoid making something similar.

 

CONCEPT DESIGN: I create 3 logo concepts for my clients. This serves as a springboard to a collaborative creative process with my client. My client can swap elements and fonts between the 3 concepts or choose a new direction.

 

DESIGN & ITERATION: Based on the feedback, the design gets refined and a colors for the logo are chosen. This may involve experimenting with different colors, fonts, and layout options until you are satisfied with the final result and a final version is created.

 

DELIVERY:  A folder with a primary logo, a stacked logo (if applicable), the logo symbol (unless the logo is a word mark with no symbol), a solid black, a solid white format, vector files (eps for print, svg for website), png format (transparent background) a PDF, and either a brand style sheet or brand style guide based on the branding package you choose.[/vc_column_text][vc_separator type=”transparent” up=”40″ up_style=”px” down=”40″ down_style=”px”][vc_separator type=”transparent” up=”20″ up_style=”px” down_style=”px”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” up=”20″ up_style=”px” down_style=”px”][vc_separator type=”transparent” up=”20″ up_style=”px” down_style=”px”][vc_column_text]

Branding Packages

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Let us introduce you to Natalie Labelle Graphic Design for all your graphic design needs.

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