You’ve spent a lot of time and money on your website and it’s likely in a place that you are happy with, so why do you need to maintain it? We look at the top 3 reasons why you need to be regularly maintaining your website.
1. Security
This should be reason 1, 2 and 3. Website security is hands down the most important reason to maintain your website. Website attackers use bots to crawl the internet to gain access to your website and some of these bots are getting pretty smart. The way to fight back against these bots is to regularly maintain your website to ensure you have the most recent security measures installed. On average 30,000 websites are hacked every day, so please maintain your website to ensure you are not one of them.
2. SEO
That’s right – SEO is a big reason to maintain your website. Search engines such as Google will boost your ranking if your website is updated and kept fresh. Better SEO will increase your traffic but with increased traffic comes greater attacks. Ensuring your content is up to date, your links aren’t broken and your keywords are relevant will all result in higher search rankings and more traffic.
3. Branding
Keeping your website updated goes hand in hand with keeping your brand fresh. Over time your brand changes and ensuring your images, content and keywords are kept fresh will mean that your website visitors are getting an accurate representation of your brand. If you do not maintain your website then you run the risk of becoming irrelevant in the digital world.
If you are interested in maintaining your website then see our available monthly maintenance packages.