Why use WordPress for your business website in 2021

 

 

What is WordPress?

First let’s start with a brief explanation of WordPress. WordPress is a way for people to create a blog or a website and publish it online, it is called a Content Management System or CMS for short.  A CMS allows users to create, edit or remove content with just a few clicks. Approximately 35% of the websites out there use WordPress as their CMS due to its robust features. Some of the big names that use WordPress are Time Magazine, Facebook, The New Yorker, Sony, Disney, Target, The New York Times, and more.

 

 

Why should I use WordPress?

You know what WordPress is but you’re still not sure if you should use it for your business website so let’s get down to it. Here are the top reasons you should be using WordPress for your business in 2021.

 

 

1. WordPress is open source

 

Now I know what you’re thinking – “Why does WordPress being open source matter to me and my website?” The answer is very straight forward. It means you can download, install, customize and publish your website and pay nothing to WordPress. This means all you need to get your website online is a domain name and a hosting provider. So if you’re looking to build a business website without the huge setup costs then WordPress is the way to go.

 

 

2. WordPress Plugins

 

If your business website doesn’t do what you want it to do, there’s likely a plugin that will let you do it. Plugins are bits of code that enable WordPress to do more. There are simple plugins that will show quotes in your sidebar or show a list of your most popular posts, and crazy complicated plugins that will turn your site into an e-commerce shop or your own private social network.

This is the flexibility that makes WordPress so great. If it doesn’t do what you want, you don’t have to start over with a whole new system. You can find (or create) a plugin that will do what you want, allowing your site to grow with you. Don’t scrap what you have just because some tiny feature isn’t there. You can find it with plugins. Currently WordPress has over 50,000 plugins that will enhance the functionality of your business website in 2021.

 

 

3. WordPress Themes

 

One of the most flexible features of WordPress are themes. Themes control the look and feel of the site. You can swap them out with the click of a button. You can change the entire look of your site in a moment. You don’t have to rebuild or recode your site.

This means when it comes time to redesign your site, you don’t have to start from scratch. The backend system can stay the same. You can just update the theme and give your site a new look and feel in a fraction of the time and a fraction of the cost.

There’s also a virtually unlimited supply of themes. There are thousands of free themes out there as well as loads of premium themes. You can also tweak an existing theme or create your own (or hire someone else to create one for you).

 

 

4. SEO is king in 2021

 

WordPress is an excellent choice if you care about SEO (and you should.) A website is only as successful as its search engine optimization, so it’s worth the effort to spend time optimizing your content for search engines. SEO, or Search Engine Optimization, is the process of improving your content in order for Google and search engines alike to find and index your site. If and when your WordPress site is properly optimized for search engines, your content will display in search engine results.

The good news is that WordPress makes it easy to set your site up for SEO success. In fact, WordPress is widely considered the best CMS for SEO. If you’re not sure how to optimize your website for SEO? Don’t worry…there’s a plugin for that.

 

 

5. Popularity

 

Due to the overwhelming popularity of WordPress you will never struggle to find something that has not been asked (and answered) before! If you can dream it then you can build it in WordPress. If you decided to use an alternative platform then you run the risk of hitting a brick wall with your website which may be costly to break down. With thousands of themes, plugins and developers out there all dedicated to WordPress a solution to your query is just around the corner. WordPress is tried, tested and trusted by many, so make your life easy by choosing WordPress.

 

 

Conclusion

There are many different options out there but no CMS platform will be a better business partner than WordPress. With its flexibility and low start up costs there really is no better choice than WordPress.

 

If you are looking at starting your business website in 2021 and would like some advice on best practices to get started then please feel free to reach out for a free consultation.